Case Study
Discover how Google Organic placement drives rankings and sales on Amazon for a supplement brand in a hyper-competitive niche with high search volume keywords.
The Google Organic Ranking Playbook for Amazon Brands
In this case study, we delve into the challenges faced by a supplement brand on Amazon in a competitive and saturated marketplace and how ROI Metrics executed a sophisticated Google organic ranking strategy to address it.
The focus was on achieving top organic search result placements on Google for high-volume keywords, a crucial factor in driving Amazon rankings and sales.
Discover the exact strategy used to drive significant improvements in online visibility and sales, helping this Amazon brand to outperform competitors and establish a strong presence in their market niche.
Challenges: The brand was grappling with high Cost Per Click (CPC) on Amazon Ads, which was leading to a Negative Return on Ad Spend (ROAS). Organic sales on Amazon were disappointingly low, and the Total Advertising Cost of Sale (TACoS) was unsustainably high. These challenges were stifling the brand’s growth potential and profitability.
Solution: ROI Metrics devised a strategic solution to circumvent the high advertising costs on Amazon and use external traffic from Google to drive visibility and sales. The core of the strategy was to rank the ASIN within the top 3 organic search results on Google for relevant, high-intent keywords. This approach was aimed at leveraging Google’s vast search traffic to boost the product’s organic rankings and sales on Amazon, thereby achieving a lower TACoS and higher profit margins.
The solution involved a comprehensive Google SEO campaign including sophisticated keyword research to identify high-relevance search terms, optimization of the product’s landing page, high-quality backlink acquisition, and continuous performance monitoring and tweaking to maintain and improve rankings.
Results: The strategic focus on Google Organic Ranking yielded remarkable results:
Key Insights
156
Top 3 Google Rankings
55.6%
Sales Lift
63%
Lower TACoS
Top 3 Placements: The product achieved 156 top 3 placements on Google organic search, positioning it in front of a large, high-intent audience.
Increased Traffic: These top placements resulted in more than 56,000 estimated monthly visits from organic search, significantly increasing the product’s visibility.
Sales Lift: The influx of high-quality, organic traffic led to a 55.6% increase in total sales for the ASIN.
Amazon Keyword and Product Ranking: The enhanced visibility and sales also contributed to higher keyword rankings within Amazon’s own search ecosystem, improving the overall product rank.
Reduced TACoS: A pivotal achievement was the 63% reduction in Total Advertising Cost of Sales (TACoS), demonstrating a significant improvement in advertising efficiency and cost-effectiveness.
This case study exemplifies how a focused Google Organic Ranking strategy can not only mitigate the challenges posed by high CPC and negative ROAS on Amazon but also drive substantial growth in sales and profitability. This case study underscores the potential of leveraging external search traffic to enhance Amazon product performance.
Free PDF & Training
The Google Organic Ranking Playbook for Amazon Brands
Download the free PDF and instantly access the complete video training module to reveal the exact strategy and step-by-step process used to rank at the top of Google organic search results for better Amazon rankings, more sales, lower TACoS and higher profits.
Top Google Organic Rankings Drive Traffic Directly To ASIN Product Detail Page
Increased Rankings on Amazon Organic Search Results
Reduced Ad Cost + Increased Sales = Lower TACoS & Higher Profits
Boosted Rank & Increased Sales
Free PDF & Training
The Google Organic Ranking Playbook for Amazon Brands
Download the free PDF cheat sheet and instantly access the video training module to reveal the exact strategy and process used to rank at the top of Google organic search results for better Amazon rankings, more sales, lower TACoS and higher profits.
